About Project Yuva

Project Yuva aims to promote wellness among preadolescent and adolescent boys in underserved communities. Under Project Yuva, a sustainable brand was developed consisting of organic and herbal products such as body sprays, topical gels, grooming products as well as homeopathic products. Through this, Project Yuva hopes to integrate traditional and hyperlocal wellness knowledge systems into the broader global wellness conversation. The project utilizes the following mechanism to spread awareness on wellness practices and increase access to sustainable products.

Yuva Wellness Activity Book 

The activity book was conceptualized with the aim of providing adolescent boys with resources around DIY wellbeing methods using natural ingredients such as aloe vera, chamomile and oils to enhance holistic wellness. The book features accessible home remedies and wellbeing tips, along with educational tips on hygiene habits.

Yuva Products

The Yuva products were launched in collaboration with Leeford Pharmaceuticals to address hygiene issues and health concerns among adolescent boys.

The Yuva Body Spray utilizes Indian herbal scents such as sandalwood, saffron and kinnow. The Yuva Sports Recovery Balm is an all-natural topical gel for muscle recovery developed using locally sourced beeswax, castor oil, and eucalyptus extracts. Additionally, the Yuva Skin Rejuvenation Serum is a multi-purpose serum and sunscreen, enriched with SPF, neem, saffron, and tumeric to combat concerns such as acne and sun damage.

Yuva Pamphlet Series

The Yuva Pamphlet series aims to complement these products with the necessary information cultivating a positive self-image for adolescent boys. The pamphlets address mental health concerns, beauty standards, sustainable wellness practices and the importance of physical activity for greater well-being. The series include the following pamphlets:

• Caring is Caring: Self-Care and Mental Health

• Anxiety and Acne: Methods of Skincare

• Building Endurance for Backhands: Fitness Regimes and Moderation

Yuva Fundraiser and Kits Distribution 

Project Yuva also incorporated a Fundraiser along with a distribution campaign. Self-care kits containing the Yuva products were distributed to underprivileged teenage boys in collaboration with <NGO>. An online fundraising event on Milaap was also launched to raise funds to support the efforts of the <NGO>.