In August 2023, we proudly introduced the Yuva Body Spray, a collaboration with Leeford Pharmaceuticals designed specifically for teenage boys. This body spray is formulated with an aromatic blend of traditional Indian herbs, including sandalwood, saffron, and the refreshing citrus notes of Punjab’s famed Kinnow fruit. With this blend, Yuva Body Spray goes beyond merely providing a pleasant fragrance—it also addresses key issues of hygiene and health, empowering teenage boys to feel fresh and confident throughout the day. The carefully selected ingredients bring not only an enjoyable fragrance but also therapeutic benefits, tapping into the rich tradition of Indian herbal wellness to promote a sense of vitality and well-being. The product, designed with both fragrance and health in mind, supports teenage boys in establishing positive self-care routines that build confidence and wellness.
Also launched in August 2023, the Yuva Sports Recovery Balm expands the Yuva product line to meet the needs of athletic teenage boys. Developed in partnership with Leeford Pharmaceuticals, this all-natural balm offers young athletes an effective, plant-based solution for post-practice muscle recovery. Made with locally sourced beeswax, castor oil, and eucalyptus extracts, Yuva Sports Recovery Balm helps soothe muscles, enhance relaxation, and promote better sleep. The balm aligns with sustainable and wellness-focused values, helping young athletes incorporate high-quality, natural products into their fitness and self-care routines. By addressing both muscle recovery and overall well-being, this balm supports teenage athletes in performing at their best while embracing sustainable self-care practices.
To support teenage boys in developing confidence and self-care skills, Yuva introduced the Hair Repair Serum in August 2023 in collaboration with Leeford Pharmaceuticals. This serum is part of the Yuva line's commitment to natural and environmentally friendly care, formulated with nourishing argan oil to help repair and revitalize hair. Crafted using sustainable production techniques, Yuva Hair Repair Serum offers a natural approach to hair care, providing an option that respects both the environment and the well-being of users. This product empowers teenage boys to embrace self-care routines that foster confidence, encouraging them to build positive habits for healthier, stronger hair in a way that aligns with sustainable values.
In August 2023, Yuva partnered with Sukhad Foundation to launch a self-care campaign aimed at supporting underprivileged teenage boys. As part of this initiative, I curated 50 self-care kits, each containing the complete Yuva product line—Body Spray, Sports Recovery Balm, and Hair Repair Serum. These kits were distributed to provide not only essential hygiene products but also tools to promote self-confidence and wellness among young boys. Alongside the kit distribution, I organized an online fundraising event on Milaap, successfully raising ₹50,000 to further support Sukhad Foundation's ongoing outreach efforts. This campaign underscored Yuva's commitment to social impact by empowering youth through access to quality self-care products and resources.